{"title":"39BC","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFounded by Sharmadean Reid, 39BC is rooted in a cultural and intellectual approach to beauty. Reid draws on a deep interest in global bathing traditions, history, and ritual to reframe the act of cleansing — not as routine, but as a deliberate moment of restoration. Her perspective merges function with meaning, creating a brand that is as much about experience and environment as it is about the skin itself.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/collections\/1459_x800__A_Cultural_Visionary_2.jpg?v=1779979467","url":"https:\/\/embassyofbeauty.co\/collections\/39bc.oembed","provider":"Embassy of Beauty","version":"1.0","type":"link"}