{"title":"Hydrating Serums","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eHydrating face serums formulated for dehydrated skin — lightweight, concentrated treatments that deliver hydration deeper than any cream can reach. Powered by hyaluronic acid, peptides, polyglutamic acid, and marine humectants, these hydrating serums bind water to the skin, plump fine lines caused by moisture loss, and leave the complexion visibly fresher and more resilient. The active treatment step for anyone whose skin feels tight, looks dull, or shows dehydration fine lines despite using a moisturiser — a hydrating facial serum applied after cleansing and before cream, where concentrated actives do their most visible work.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"definitive-line-therapy-serum","title":"Definitive Line Serum","description":"\u003cp data-start=\"0\" data-end=\"386\"\u003eThe AUTEUR Definitive Line Serum is a high-performance anti-ageing treatment designed to visibly smooth expression lines, restore firmness, and enhance overall skin density. Engineered to mimic the effects of aesthetic procedures, this advanced formula targets both the formation and depth of wrinkles, delivering immediate tightening alongside long-term structural improvement.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"803\"\u003eAt the core of the formula is SYN®-AKE peptide (Dipeptide Diaminobutyroyl Benzylamide Diacetate), a neuropeptide that helps relax micro-muscle contractions responsible for expression lines, visibly smoothing and softening wrinkles. This is supported by Cyclopeptide-5, which stimulates collagen and elastin synthesis to improve firmness and skin resilience over time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"1227\"\u003eA powerful multi-molecular Hyaluronic Complex—including Sodium Hyaluronate, Sodium Acetylated Hyaluronate, and Hydrolyzed Hyaluronic Acid—delivers deep, multi-layer hydration, instantly plumping the skin while restoring elasticity and volume. Film-forming agents such as Pullulan create an immediate tightening effect, enhancing the skin’s smoothness and refined appearance. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1229\" data-end=\"1608\"\u003eLIFTISS® (Baobab pulp extract) provides an instant lifting and tightening sensation, reinforcing the skin’s structure and delivering a visibly firmer, more sculpted look. At the same time, Arginine Ferulate supports cellular detoxification and metabolism, helping to reduce the formation of new wrinkles and maintain skin vitality. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"2056\"\u003eA comprehensive antioxidant complex—featuring Resveratrol, Ectoin, Ergothioneine, Lycopene, and Ascorbic Acid (Vitamin C)—works to defend against oxidative stress, pollution, and glycation, preserving collagen integrity and supporting cellular repair. Botanical extracts such as Watermelon, Raspberry, Apple, and Magnolia further enhance protection while promoting a brighter, more even complexion. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2058\" data-end=\"2223\"\u003eHumectants including Glycerin, Saccharide Isomerate, and Mannitol reinforce hydration and barrier function, ensuring lasting moisture retention and skin comfort.\u003c\/p\u003e\n\u003cp data-start=\"2225\" data-end=\"2486\"\u003eTogether, these clinically advanced actives deliver a comprehensive approach to skin ageing—relaxing expression lines, firming and lifting the skin, and protecting against future damage.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":42429180477666,"sku":"1320","price":335.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/auteur_definitiveLineSerum_50ml_9a0211a3-841a-44bd-9535-d10dcf5b1568.jpg?v=1750263208"},{"product_id":"definitive-retinol-serum","title":"Definitive Retinol Serum","description":"\u003cp\u003eAuteur Definitive Retinol Serum is an ultra-potent overnight treatment that delivers next-level renewal, helping skin become firmer, smoother and more luminous. Encapsulated Retinol (Vitamin A) and Bakuchiol work together to accelerate cell turnover, boost collagen synthesis and tackle uneven tone and pigmentation.\u003c\/p\u003e\n\u003cp\u003eComplementary exfoliating acids such as Lactic and Glycolic Acids refine texture and reveal a brighter surface. A Ceramide Complex and multiple weights of Hyaluronic Acid protect and reinforce the skin barrier, ensuring deep hydration and minimising the irritation often associated with retinol use.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":42429184999650,"sku":"1330","price":295.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/auteur_definitive_retinolserum_78b5d598-8c70-40ce-9f5b-f1e9a031207b.jpg?v=1750263916"},{"product_id":"definitive-hyaluron-activator-serum","title":"Definitive Hyaluron Activator Serum","description":"\u003cp data-start=\"0\" data-end=\"397\"\u003eThe AUTEUR Definitive Hyaluron Activator Serum is a high-performance hydration treatment designed to restore optimal moisture levels, strengthen the skin barrier, and visibly improve smoothness, elasticity, and radiance. Engineered with advanced molecular hydration technology, this formula works across multiple layers of the skin to deliver both immediate plumping and long-term skin resilience.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"792\"\u003eA multi-weight hyaluronic complex — featuring Sodium Hyaluronate alongside advanced hydration actives—penetrates at different depths to attract and retain moisture, instantly smoothing fine lines while reinforcing long-term hydration. Collagen-supporting peptides help to improve firmness and elasticity, enhancing the skin’s structural integrity and promoting a more refined, supple appearance.\u003c\/p\u003e\n\u003cp data-start=\"794\" data-end=\"1084\"\u003eNiacinamide works to strengthen the skin barrier, refine texture, and improve overall tone, while Panthenol soothes and supports skin repair. Antioxidant ingredients help defend against environmental stressors, reducing signs of fatigue and supporting a healthier, more luminous complexion.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1349\"\u003eGlycerin and additional humectants draw moisture into the skin, while barrier-supporting lipids help to prevent transepidermal water loss, ensuring lasting hydration and comfort. The result is skin that feels deeply hydrated, visibly smoother, and more resilient.\u003c\/p\u003e\n\u003cp data-start=\"1351\" data-end=\"1540\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eTogether, these precisely selected actives deliver a comprehensive approach to hydration and skin performance — plumping, strengthening and revitalising the skin.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":45410949267682,"sku":"1341","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/AUTEUR-Definitive-Hyaluron-Activator-Serum_e290d9bb-16f5-46e7-ac7c-f4f39a5c92fb.jpg?v=1750261885"},{"product_id":"nectar","title":"Nectar Serum","description":"\u003cp\u003eAyuna Nectar is a next-generation, “sunlight-in-a-bottle” treatment that activates the skin’s natural vitamin D pathways to restore brightness, balance and visible plumpness.\u003c\/p\u003e\n\u003cp\u003ePowered by the stem cell culture of Lithops pseudotruncatella, the “living stone” plant, it encourages the conversion of vitamin D into lumisterols, awakening a healthy, sun-kissed glow from within.\u003c\/p\u003e\n\u003cp\u003eAstaxanthin, one of nature’s most powerful antioxidants, over 6,000 times stronger than Vitamin C, defends against oxidative stress while enhancing firmness and elasticity.\u003c\/p\u003e\n\u003cp\u003eFermented Lactobacillus nurtures the skin’s microbiome and supports repair, while a blend of bio-sugars deeply hydrates and visibly plumps the complexion, wrapping it in dewy softness and comfort.\u003c\/p\u003e","brand":"Ayuna","offers":[{"title":"Default Title","offer_id":43215804956898,"sku":"1010051","price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/Ayuna_Nectar.jpg?v=1750349267"},{"product_id":"hibiscus-serum-with-myoxinol","title":"Hibiscus Serum With Myoxinol","description":"\u003cp\u003eThe Irene Forte Hibiscus Serum with Myoxinol is proven to reduce deep wrinkles on even the most sensitive of skins. The wrinkle reduction becomes more and more noticeable the longer the regime is used. \u003c\/p\u003e\n\u003cp\u003eMyoxinol works by impeding the mechanical processes responsible for the development of facial expression lines, acting similarly to injectables to effectively reduce even deep forehead lines.\u003c\/p\u003e\n\u003cp\u003eThis signifies a noteworthy and innovative approach to reversing visible signs of skin ageing. At the same time, it activates the cell's natural defenses to prevent oxidative damage, playing a role in biologically delaying cellular ageing.\u003c\/p\u003e\n\u003cp\u003eA distinctive blend of Green Pea Polypeptides and an innovative Tetrapeptide collaborates with Myoxinol™ to enhance the production of Collagen and Elastin, resulting in a noticeable reduction of fine lines and wrinkles. The inclusion of Multi-Molecular Hyaluronic Acid contributes to hydration and plumping effects.\u003c\/p\u003e\n\u003cp\u003eAdditionally, omega-rich Olive Oil and a Tetra-Ceramide Complex work together to nourish and safeguard the skin's natural moisture barrier. Your skin will be left de-wrinkled, toned and taught!\u003c\/p\u003e","brand":"Irene Forte","offers":[{"title":"1 fl oz","offer_id":45652858339554,"sku":"FORR0115","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Refill (1 fl oz)","offer_id":45652858372322,"sku":"FORR0R2","price":122.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/hibiscusserum-20_1.png?v=1706092331"},{"product_id":"triple-level-hyaluronic-serum","title":"Triple Level Hyaluronic Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Irene Forte Triple Level Hyaluronic Serum is a clinically proven hydrating serum formulated for dehydrated, sensitive and reactive skin. Its lightweight, fragrance-free formula combines three molecular weights of Hyaluronic Acid to deliver immediate plumping and sustained 12-hour hydration at every level of the skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHigh Molecular Weight Hyaluronic Acid sits at the skin's surface, acting as a potent humectant that draws moisture from the environment and smooths skin texture. Low Molecular Weight Hyaluronic Acid penetrates deeper to deliver superior hydrating and plumping results while supporting the skin's natural renewal cycle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUltra-Low Molecular Weight Hyaluronic Acid penetrates the furthest, providing the deepest hydration and stimulating fibroblast activity to enhance collagen and elastin synthesis for firmer, denser skin. Damask Rose Extract rounds out the formula with gentle hydrating and revitalising properties, leaving the complexion visibly plumper, smoother and lastingly comfortable.\u003c\/p\u003e","brand":"Irene Forte","offers":[{"title":"Default Title","offer_id":44686876541154,"sku":"FORR0101","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/TripleHyaluronicAcid-25_1.png?v=1706092441"},{"product_id":"age-response-compound-k-hyaluronic-booster-30ml","title":"Age-Response Compound K Hyaluronic Booster","description":"\u003cp\u003eVENN Age-Response Compound K Hyaluronic Booster is an intensive anti-ageing hydrating concentrate that firms, brightens, and refines skin texture while reducing pores and fine lines. Ginsenoside Compound K helps stimulate collagen synthesis and defend against free-radical damage by targeting wrinkles, laxity, discoloration, and UV-induced stress.\u003c\/p\u003e\n\u003cp\u003eA complex of five molecular weights of Hyaluronic Acid floods multiple layers of the skin with hydration for immediate plumpness and smoother surface texture.\u003c\/p\u003e\n\u003cp\u003ePeptides, polyamine-rich ferments, and soybean glycopeptides support collagen and elastin to visibly improve firmness and skin density.\u003c\/p\u003e\n\u003cp\u003eA B-vitamin complex strengthens the barrier, calms redness, balances oil and promotes a clearer, more even tone.\u003c\/p\u003e","brand":"Venn","offers":[{"title":"Default Title","offer_id":45153817329890,"sku":"858871007327","price":127.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/VENN_9.jpg?v=1755603832"},{"product_id":"age-reversing-all-in-one-concentrate-copy","title":"The Discovery Set","description":"\u003cp\u003eThis curated set features five VENN best-sellers powered by patented actives and clinical innovation. The All-In-One Cleanser gently purifies without stripping. The Biome Booster balances the microbiome and firms.\u003c\/p\u003e\n\u003cp\u003eThe Red Oil Serum enhances elasticity and glow. The Hyaluronic Booster deeply hydrates and smooths wrinkles. The Age-Reversing Concentrate firms, brightens, and evens tone.\u003c\/p\u003e\n\u003cp\u003eA streamlined five-step routine for hydrated, firmer, more luminous skin.\u003c\/p\u003e","brand":"Venn","offers":[{"title":"Default Title","offer_id":45543166836962,"sku":"858871007907","price":154.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/Frame13.png?v=1717664803"},{"product_id":"yellow-moonbeam-retinal-elixir","title":"Yellow Moonbeam Retinal Elixir","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRAESO Yellow Moonbeam Retinal Elixir is a luxurious evening serum for signs of ageing and acne-prone skin, formulated to work in sync with the skin's natural night-time repair cycle. Not suitable during pregnancy or breastfeeding.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEncapsulated Retinal is a next-generation Vitamin A that works up to 11 times faster than retinol, using slow-release technology to accelerate cellular turnover, smooth fine lines, refine pores and even skin tone overnight, with minimised irritation. Bakuchiol (2%) is a plant-derived retinol alternative that enhances and complements Retinal's results while improving tolerance for consistent nightly use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNiacinamide strengthens the barrier, minimises pores and fortifies the skin, while Squalane seals in moisture and soothes. Antarctic Marine Algae, Alpine Rosehip and Harakeke deliver antioxidant protection, hydration and barrier repair, and Dual-Weight Hyaluronic Acid floods skin with multi-level moisture — revealing firmer, clearer and more luminous skin by morning.\u003c\/p\u003e","brand":"RAESO (formerly RAAIE)","offers":[{"title":"Default Title","offer_id":55629226869120,"sku":"RAESOYM30","price":104.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/raaie__3.jpg?v=1774945920"},{"product_id":"definitive-collagen-activator-serum","title":"Definitive Collagen Activator Serum","description":"\u003cp\u003eAuteur Definitive Collagen Activator Serum is a cutting-edge collagen-boosting treatment that transforms skin strength, tone and elasticity for a visibly firmer, smoother and more resilient complexion.\u003c\/p\u003e\n\u003cp\u003eA powerful Peptide Complex featuring Growth Factor Tripeptide works in synergy with Guava Phyto-Extract and Peony Root Extract to stimulate new collagen and elastin production, refine texture, and reduce wrinkle depth, restoring a youthful density and bounce.\u003c\/p\u003e\n\u003cp\u003eBio-optimized antioxidants and anti-inflammatory agents help neutralise free radicals, protect against environmental aggressors and reduce micro-inflammation that contributes to collagen breakdown.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":55781831442816,"sku":"1360","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/DefinitiveCollagenActivatorSerum.jpg?v=1750265097"},{"product_id":"hyaluronic-acid-moisture-plumper-serum","title":"Hyaluronic Acid Moisture Plumper Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVie de Mer Hyaluronic Acid Moisture Plumper Serum is a light, fast-absorbing formula that deeply hydrates, smooths and enhances skin plumpness at every level. A 20% complex of multi-molecular Hyaluronic Acids delivers simultaneous surface and deep-layer hydration.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHigh Molecular Weight Hyaluronic Acid sits on the skin's surface, forming a moisture-binding film that draws hydration from the environment, plumps and smooths surface texture.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLow Molecular Weight Hyaluronic Acid penetrates deeper into the epidermis, binding water from within to improve elasticity, firmness and reduce dehydration-induced fine lines.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAlgae Extract — a nutrient-dense marine active rich in antioxidants, amino acids and essential minerals — neutralises UV- and pollution-generated free radicals and reinforces the skin barrier. Glycerin provides additional humectant hydration throughout.\u003c\/p\u003e","brand":"Vie de Mer","offers":[{"title":"Default Title","offer_id":56395169235328,"sku":"2791","price":149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/HyaluronicAcidSkinPlumpingSerum.jpg?v=1755261103"},{"product_id":"luxe-lift-invisible-youth-liquid-serum","title":"Luxe Lift Invisible Youth Liquid Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVie de Mer Luxe Lift Invisible Youth Liquid Serum is a light, fast-absorbing formula that smooths, plumps and lifts, targeting deep-set wrinkles, loss of firmness and pigmentation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHydrolyzed Collagen and Marine Hydrolyzed Elastin replenish structural proteins to restore volume, elasticity and a firmer, more plump complexion. Polypeptide-11 — a rare advanced bioactive complex — activates fibroblast activity and stimulates collagen and elastin synthesis by mimicking the skin's own signalling peptides, reducing wrinkle depth and improving dermal support and architecture.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eArgireline (Acetyl Hexapeptide-8) inhibits neurotransmitter-triggered muscle contractions to visibly smooth expression lines.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLicorice Root Extract inhibits tyrosinase to reduce hyperpigmentation and unify the complexion. Spirulina delivers potent antioxidant and detoxifying protection, and Baobab Extract — rich in Vitamins C, B3 and B6 — stimulates collagen and elastin production, forms a plumping film and provides antioxidant defence. \u003c\/p\u003e","brand":"Vie de Mer","offers":[{"title":"Default Title","offer_id":56395169431936,"sku":"2861","price":220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/LuxeLiftSerumInvisibleYouthLiquidSerum_7e817813-cfc4-440b-aefd-ed7eb6900f9c.jpg?v=1757493990"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVie de Mer Vitamin C Serum is a potent brightening and volumising serum, formulated around a 25% Vitamin C Peptide Complex to target hyperpigmentation, stimulate collagen synthesis and restore a more even, luminous complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Vitamin C Peptide Complex combines pure Ascorbic Acid with citrus-derived bioactives and peptides — delivering antioxidant protection, evening skin tone, improving texture and visibly plumping the skin by stimulating collagen production and enhancing cellular turnover.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSpilanthes Acmella Flower Extract — rich in alkylamides — reorganises and tightens the dermal structure to visibly reduce wrinkle depth and enhance firmness as a plant-based, non-invasive lifting active.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLow Molecular Weight Hyaluronic Acid penetrates deep into the epidermis to bind water from within, improving elasticity and plumping dehydration-induced fine lines.\u003c\/p\u003e","brand":"Vie de Mer","offers":[{"title":"Default Title","offer_id":56395170644352,"sku":"2811","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/VitaminCSerumLineFiller25_VitaminC.jpg?v=1757495585"},{"product_id":"beauty-drops-no-1","title":"Beauty Drops No.1","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFuture 5 Elements Beauty Drops No.1 is a water-based serum designed specifically for rosacea and sensitive skin. Its Calming Phyto-Repair Complex of six targeted botanicals addresses the root causes of rosacea and reactive skin — reinforcing fragile capillaries, reducing flushing and calming flare-ups.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIvy Leaf, Horse Chestnut and Red Grape Leaf strengthen capillary walls, improve microcirculation and shield against free radical damage that weakens the skin barrier.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWitch Hazel, Arnica and Centella Asiatica deliver powerful anti-inflammatory and soothing relief, with Mimosa Extract protecting collagen and elastin fibres from glycation damage.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSilk Protein delivers an immediate smoothing and plumping effect, while Propylene Glycol provides hydration and enhances the absorption of all actives.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635081720192,"sku":"414","price":107.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/BeautyDropsno1.jpg?v=1759492444"},{"product_id":"microlife-e-elastin-serum","title":"Microlife E Elastin Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFuture 5 Elements Microlife E Elastin Serum is a targeted anti-wrinkle serum for skin experiencing loss of elasticity, firmness and volume. Lightweight and fast-absorbing, it delivers a concentrated dose of structural repair and deep humectant hydration in one step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMarine Hydrolyzed Elastin is the hero active — rich in amino acids including glycine, alanine and proline, it reinforces the dermis's elastin fibres, restores the skin's stretch and recoil, and softens the appearance of wrinkles and crepiness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUrea, Glycerin and Allantoin complete the hydrating complex — drawing water into the skin, locking it in place and soothing for a visibly plumper, smoother and more supple complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eManuka Honey supports this by promoting collagen synthesis, drawing in hydration as a natural humectant, and encouraging cellular repair and regeneration.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635347927424,"sku":"388","price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/MicrolifeEElastinSerum.jpg?v=1759500767"},{"product_id":"brightening-touch-serum","title":"Brightening Touch Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFuture 5 Elements Brightening Touch Serum is a non-irritating, non-photosensitising brightening serum for dull, uneven and reactive skin. A multi-botanical anti-pigmentation complex targets excess melanin production and reduces pigmentation without triggering sensitivity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLicorice Root Extract inhibits tyrosinase activity to reduce hyperpigmentation and dark spots, while Tara Plant and Punarnava Root reinforce this action with their own melanogenesis-blocking compounds.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAfrican Potato (Hypoxis Rooperi) provides the antioxidant core — its key compound converts to Rooperol inside the skin to neutralise free radicals and preserve collagen structure.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCentella Asiatica soothes inflammation and redness, Silk Protein delivers an immediate smoothing and plumping effect, Cotton Oil strengthens the barrier with Omega-6, Omega-9 and Vitamin E, and Glycerin provides humectant hydration throughout.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635372175744,"sku":"469","price":127.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/BrighteningTouchSerum.jpg?v=1759502180"},{"product_id":"superlative-sculpting-concentrate","title":"Superlative Sculpting Concentrate","description":"\u003cp\u003eThe Superlative Sculpting Concentrate by Auteur is a lightweight gel serum designed to lift, smooth, hydrate and support long-term skin balance. It helps visibly tighten the skin, improve hydration and balance the microbiome, while softening wrinkles.\u003c\/p\u003e\n\u003cp\u003eWrinkle smoothing Argireline works by reducing repetitive micro-tension from facial expression, minimising the impact of expression lines. Hydration-boosting humectants like Glycerin attract and retain water in the upper skin layers, supporting plumpness without heaviness.\u003c\/p\u003e\n\u003cp\u003eMicrobiome support comes from Cichorium Intybus Root Oligosaccharides, which nourishes beneficial bacteria to help maintain a healthier skin barrier. Surface-polishing and barrier-friendly renewal are encouraged through Gluconolactone which help stabilise the skin barrier while calming sensitivity.\u003c\/p\u003e\n\u003cp\u003eThe result is a smoother skin which is gently lifted and tightened, better hydrated, visibly calmer, and more resilient, with reduced visible redness.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":57024322797952,"sku":"2310","price":365.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/auteur_SuperlativeSculptingConcentrate.jpg?v=1765549272"},{"product_id":"superlative-serum-phi","title":"Superlative Serum Phi","description":"\u003cp\u003eThe Auteur Superlative Serum Phi is a high-performance anti-ageing treatment that restores firmness, smooths wrinkles and improves skin resilience. It uses regenerative bio-reprogramming peptides to activate youthful cell behavior, support structured matrix repair and reduce internal skin stress.\u003c\/p\u003e\n\u003cp\u003eLifting peptides soften expression lines, while stabilising actives including Niacinamide optimise hydration, calm inflammation and balance pigment responses. The serum delivers these signals into the upper epidermis, improving communication between renewal cells and collagen-producing fibroblasts, resulting in firmer, smoother, brighter and optimally hydrated skin.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":57024339083648,"sku":"2330","price":345.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/auteur_SuperlativeSerumPhi.jpg?v=1765550097"},{"product_id":"futurist-v-the-elixir","title":"Futurist V The Elixir","description":"\u003cp\u003eThe Future 5 Elements Futurist V The Elixir is a groundbreaking longevity serum designed to strengthen, regenerate and protect the skin at a cellular level while visibly improving firmness, smoothness and brightness. Created to help skin age smarter, this advanced formula combines rare botanical extracts with bioactive technologies.\u003c\/p\u003e\n\u003cp\u003eCitrus stem cells work to redensify the dermis, restoring smoothness and elasticity, while Dunaliella Salina Algae protects against environmental damage and supports rejuvenation.\u003c\/p\u003e\n\u003cp\u003eA plant-based collagen booster reduces wrinkles, increases plumpness and improves firmness. Triple-weight hyaluronan delivers deep, multi-layer hydration for a plump, supple appearance, supported by squalane to lock in hydration and improve elasticity.\u003c\/p\u003e\n\u003cp\u003eShiitake Mushroom provides antioxidant and anti-inflammatory protection. Silk amino acids fortify the skin barrier, boost elasticity, support cellular repair and enhance glow.\u003c\/p\u003e\n\u003cp\u003eTogether, these clinically proven actives deliver a holistic approach to skin longevity, protecting, repairing and preventing visible signs of ageing in one powerful formula.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":57127429570944,"sku":"626","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/FuturistV.jpg?v=1767719068"},{"product_id":"the-power-serum","title":"The Power Serum","description":"\u003cp data-start=\"125\" data-end=\"501\"\u003eThe Power Serum by AWvi is a high-performance, physiology-based cosmeceutical designed to target dehydration, support structural integrity and strengthen the skin’s resilience. By addressing key mechanisms linked to barrier function, microbiome balance and extracellular matrix decline, it helps restore optimal skin function while improving overall radiance and vitality.\u003c\/p\u003e\n\u003cp data-start=\"503\" data-end=\"867\"\u003eIts advanced formulation features biotech-derived actives, including a multi-weight complex of sodium hyaluronate, delivering deep, multi-level hydration while helping to reinforce the skin barrier and improve elasticity. Supporting ingredients work to enhance the skin’s adaptive capacity, promoting a smoother, more supple and visibly revitalised complexion.\u003c\/p\u003e\n\u003cp data-start=\"869\" data-end=\"1275\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThrough this targeted approach, it helps improve dehydration, dullness, uneven texture and pigmentation, while supporting long-term skin regeneration and defence against premature ageing.\u003c\/p\u003e","brand":"AWvi","offers":[{"title":"Default Title","offer_id":57738309108096,"sku":"S\/101C","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/ThePowerSerum.jpg?v=1775117846"},{"product_id":"global-anti-aging-serum","title":"Global Anti-Ageing Serum","description":"\u003cp data-start=\"0\" data-end=\"335\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLaunching mid-June. Join the waitlist below.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"335\"\u003eThe Demain Beauty Global Anti-Ageing Serum is a lightweight, bi-phase treatment designed to restore skin balance, strengthen the barrier and support long-term skin longevity, combining microbiome-rebalancing ferments, prebiotic actives and deep hydration to improve resilience, reduce inflammation and protect against premature ageing.\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"625\"\u003eLactobacillus Ferment, Alpha-Glucan \u0026amp; Yacon Root acts as the hero postbiotic complex — helping to rebalance the skin’s microbiome, strengthen its natural defence mechanisms and reduce inflammation, supporting healthier, more resilient skin while contributing to long-term anti-ageing through improved skin function.\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1080\"\u003eRadish Root Ferment acts as the microbiome protector — reinforcing the skin’s natural bacterial defences, helping to inhibit harmful microorganisms and supporting clarity, calmness and overall skin integrity.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1327\"\u003eGlycerin and Sodium Hyaluronate form the hydrating complex — drawing hydration into the skin, improving water retention and visibly enhancing plumpness, suppleness and comfort, helping to soften the appearance of fine lines caused by dehydration.\u003c\/p\u003e\n\u003cp data-start=\"1329\" data-end=\"1589\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eMilk Thistle Oil creates the antioxidant lipid foundation — rich in essential fatty acids and protective compounds, it helps defend against oxidative stress, reduce inflammation and reinforce the skin barrier, supporting a slower, more balanced ageing process.\u003c\/p\u003e","brand":"Demain Beauty","offers":[{"title":"Default Title","offer_id":57932353470848,"sku":"11325211","price":65.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/HappyAge.png?v=1778074414"}],"url":"https:\/\/embassyofbeauty.co\/collections\/hydrating-face-serums.oembed?page=2","provider":"Embassy of Beauty","version":"1.0","type":"link"}