{"title":"Targeted Serums","description":"","products":[{"product_id":"nectar","title":"Nectar Serum","description":"\u003cp\u003eAyuna Nectar is a next-generation, “sunlight-in-a-bottle” treatment that activates the skin’s natural vitamin D pathways to restore brightness, balance and visible plumpness.\u003c\/p\u003e\n\u003cp\u003ePowered by the stem cell culture of Lithops pseudotruncatella, the “living stone” plant, it encourages the conversion of vitamin D into lumisterols, awakening a healthy, sun-kissed glow from within.\u003c\/p\u003e\n\u003cp\u003eAstaxanthin, one of nature’s most powerful antioxidants, over 6,000 times stronger than Vitamin C, defends against oxidative stress while enhancing firmness and elasticity.\u003c\/p\u003e\n\u003cp\u003eFermented Lactobacillus nurtures the skin’s microbiome and supports repair, while a blend of bio-sugars deeply hydrates and visibly plumps the complexion, wrapping it in dewy softness and comfort.\u003c\/p\u003e","brand":"Ayuna","offers":[{"title":"Default Title","offer_id":43215804956898,"sku":"1010051","price":210.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/Ayuna_Nectar.jpg?v=1750349267"},{"product_id":"probiotics-cica-complex-biome-booster-30ml","title":"Probiotics Cica-Complex Biome Booster","description":"\u003cp\u003eAn innovative global anti-ageing serum with friendly bacteria! The VENN Probiotics Cica Complex Biome Booster is proven to tighten, plump and anti-wrinkle even the most unbalanced and sensitive of skins.\u003c\/p\u003e\n\u003cp\u003eContaining potent Probiotics and Prebiotics, the formulation focuses on improving the microbiome, to realise a more even and balanced complexion, as well as delivering powerful anti-ageing benefits as well.\u003c\/p\u003e\n\u003cp\u003eBoosted with a superabundance of further plumping, toning and anti-wrinkle ingredients in the forms of peptides, hexapeptides and tripeptides, this serum works to improve the skin’s elasticity and skin structure to visibly lift, as well as promoting collagen synthesis to plump the skin.\u003c\/p\u003e\n\u003cp\u003eA distinctive blend of 4 different types of hydrators ensures absolute optimal hydration, whilst Niacinamide works to strengthen the skin barrier. And lastly, soothing and repairing ingredients are added to promote comfort and calm in the skin.\u003c\/p\u003e\n\u003cp\u003eYour skin will be left hydrated, smooth, plump \u0026amp; taught!\u003c\/p\u003e","brand":"Venn","offers":[{"title":"Default Title","offer_id":45153817395426,"sku":"858871007402","price":153.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/4b3d5fa0-a71a-4a99-912e-7bb805f65921.jpg?v=1786632516"},{"product_id":"morning-dew-vitamin-c-serum","title":"Morning Dew Vitamin C Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRAESO Morning Dew Vitamin C Serum is a multi-award-winning brightening antioxidant serum for all skin types, designed to protect, energise and visibly illuminate skin during the day. Suitable during pregnancy and breastfeeding.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA dual Vitamin C complex delivers 15% total stabilised Vitamin C — Sodium Ascorbyl Phosphate for brightness, even tone and antioxidant protection, and Ascorbyl Tetraisopalmitate for deeper penetration and collagen stimulation. Ferulic Acid and Vitamin E work synergistically with Vitamin C, enhancing its stability and free radical neutralising power.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNew Zealand botanicals — Native Marine Algae, NZ Blackcurrant, Sauvignon Blanc Grape Seed, Mamaku Black Fern and Kanuka — bring up to 200% higher antioxidant levels than similar species to deliver prolonged antioxidant activity and anti-inflammatory protection. Dual-Weight Hyaluronic Acid hydrates and plumps — leaving skin dewy, even-toned and visibly brighter.\u003c\/p\u003e","brand":"RAESO","offers":[{"title":"Default Title","offer_id":55621880349056,"sku":"RAESOMD30","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/raaie__18_6d9788bb-1819-46c8-9490-f36d10dc1e6f.jpg?v=1774945988"},{"product_id":"yellow-moonbeam-retinal-elixir","title":"Yellow Moonbeam Retinal Elixir","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRAESO Yellow Moonbeam Retinal Elixir is a luxurious evening serum for signs of ageing and acne-prone skin, formulated to work in sync with the skin's natural night-time repair cycle. Not suitable during pregnancy or breastfeeding.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEncapsulated Retinal is a next-generation Vitamin A that works up to 11 times faster than retinol, using slow-release technology to accelerate cellular turnover, smooth fine lines, refine pores and even skin tone overnight, with minimised irritation. Bakuchiol (2%) is a plant-derived retinol alternative that enhances and complements Retinal's results while improving tolerance for consistent nightly use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNiacinamide strengthens the barrier, minimises pores and fortifies the skin, while Squalane seals in moisture and soothes. Antarctic Marine Algae, Alpine Rosehip and Harakeke deliver antioxidant protection, hydration and barrier repair, and Dual-Weight Hyaluronic Acid floods skin with multi-level moisture — revealing firmer, clearer and more luminous skin by morning.\u003c\/p\u003e","brand":"RAESO","offers":[{"title":"Default Title","offer_id":55629226869120,"sku":"RAESOYM30","price":115.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/raaie__3.jpg?v=1774945920"},{"product_id":"luxe-lift-invisible-youth-liquid-serum","title":"Luxe Lift Invisible Youth Liquid Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVie de Mer Luxe Lift Invisible Youth Liquid Serum is a light, fast-absorbing formula that smooths, plumps and lifts, targeting deep-set wrinkles, loss of firmness and pigmentation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHydrolyzed Collagen and Marine Hydrolyzed Elastin replenish structural proteins to restore volume, elasticity and a firmer, more plump complexion. Polypeptide-11 — a rare advanced bioactive complex — activates fibroblast activity and stimulates collagen and elastin synthesis by mimicking the skin's own signalling peptides, reducing wrinkle depth and improving dermal support and architecture.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eArgireline (Acetyl Hexapeptide-8) inhibits neurotransmitter-triggered muscle contractions to visibly smooth expression lines.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLicorice Root Extract inhibits tyrosinase to reduce hyperpigmentation and unify the complexion. Spirulina delivers potent antioxidant and detoxifying protection, and Baobab Extract — rich in Vitamins C, B3 and B6 — stimulates collagen and elastin production, forms a plumping film and provides antioxidant defence. \u003c\/p\u003e","brand":"Vie de Mer","offers":[{"title":"Default Title","offer_id":56395169431936,"sku":"2861","price":244.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/LuxeLiftSerumInvisibleYouthLiquidSerum_7e817813-cfc4-440b-aefd-ed7eb6900f9c.jpg?v=1757493990"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVie de Mer Vitamin C Serum is a potent brightening and volumising serum, formulated around a 25% Vitamin C Peptide Complex to target hyperpigmentation, stimulate collagen synthesis and restore a more even, luminous complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Vitamin C Peptide Complex combines pure Ascorbic Acid with citrus-derived bioactives and peptides — delivering antioxidant protection, evening skin tone, improving texture and visibly plumping the skin by stimulating collagen production and enhancing cellular turnover.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSpilanthes Acmella Flower Extract — rich in alkylamides — reorganises and tightens the dermal structure to visibly reduce wrinkle depth and enhance firmness as a plant-based, non-invasive lifting active.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLow Molecular Weight Hyaluronic Acid penetrates deep into the epidermis to bind water from within, improving elasticity and plumping dehydration-induced fine lines.\u003c\/p\u003e","brand":"Vie de Mer","offers":[{"title":"Default Title","offer_id":56395170644352,"sku":"2811","price":139.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/VitaminCSerumLineFiller25_VitaminC.jpg?v=1757495585"},{"product_id":"beauty-drops-no-1","title":"Beauty Drops No.1","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFuture 5 Elements Beauty Drops No.1 is a water-based serum designed specifically for rosacea and sensitive skin. Its Calming Phyto-Repair Complex of six targeted botanicals addresses the root causes of rosacea and reactive skin — reinforcing fragile capillaries, reducing flushing and calming flare-ups.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIvy Leaf, Horse Chestnut and Red Grape Leaf strengthen capillary walls, improve microcirculation and shield against free radical damage that weakens the skin barrier.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eArnica and Centella Asiatica deliver powerful anti-inflammatory and soothing relief, with Mimosa Extract protecting collagen fibres from glycation damage.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSilk Protein delivers an immediate smoothing and plumping effect, while Propylene Glycol provides hydration and enhances the absorption of all actives.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635081720192,"sku":"414","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/BeautyDropsno1.jpg?v=1759492444"},{"product_id":"beauty-drops-no-2","title":"Beauty Drops No.2","description":"\u003cp class=\"isSelectedEnd\"\u003eFuture 5 Elements Beauty Drops No.2 is an advanced anti-ageing treatment for dry, dehydrated and sensitive skin showing signs of wrinkles, loss of firmness and diminished elasticity. A concentrated botanical complex protects collagen, stimulates skin renewal and replenishes hydration to restore smoother, firmer and more resilient skin.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eHop Cone is the hero active, delivering powerful antioxidant protection to defend collagen and elastin from free radical damage, reducing the formation of new wrinkles while preserving skin firmness and resilience.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eHorsetail, naturally rich in silica, stimulates collagen, elastin and glycosaminoglycan synthesis to strengthen the skin's support structure, improving firmness, elasticity and hydration. Centella Asiatica further stimulates collagen production while accelerating skin repair, and antioxidant-rich Pine Bud and Rosemary Extract protect against environmental stressors that contribute to premature skin ageing.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eGlycerin, Propylene Glycol and Hydrolyzed Silk Protein replenish hydration throughout the skin, improving suppleness, smoothing dehydration lines and reinforcing the skin barrier for lasting comfort.\u003c\/p\u003e\n\u003cp\u003eChamomile Extract, Mimosa Extract and Sage calm inflammation and visible redness while supporting skin regeneration. Lemon Peel revitalises dull skin with antioxidant protection, promoting a brighter, healthier complexion.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635100070272,"sku":"417","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/BeautyDropsno2_a61ad29b-336d-4eb9-83db-255a42c6404a.jpg?v=1759493335"},{"product_id":"beauty-drops-no-3","title":"Beauty Drops No.3","description":"\u003cp class=\"isSelectedEnd\"\u003eFuture 5 Elements Beauty Drops No.3 is a purifying treatment for oily, combination and blemish-prone skin. A concentrated botanical complex regulates excess sebum, calms inflammation and supports skin recovery to reduce congestion while maintaining essential hydration.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eBurdock Extract is the hero active, balancing sebum production while purifying congested skin and reducing the appearance of blemishes. Rich in antioxidant compounds, it calms inflammation and promotes a clearer, healthier complexion.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThyme, Juniper and Gentian reinforce this purifying action with powerful antimicrobial and antioxidant properties that target blemish-causing bacteria, minimise visible redness and protect the skin against environmental stressors that contribute to inflammation and breakouts.\u003c\/p\u003e\n\u003cp\u003eCentella Asiatica stimulates collagen synthesis while accelerating skin repair, reducing post-blemish marks and strengthening the skin barrier. Hydrolyzed Silk Protein replenishes hydration and reinforces the skin's protective barrier, preventing dehydration without adding heaviness. Lemon Peel revitalises dull, congested skin with antioxidant protection, leaving the complexion clearer, fresher and more radiant.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635205747072,"sku":"420","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/BeautyDropsno3.jpg?v=1759496360"},{"product_id":"microlife-e-elastin-serum","title":"Microlife E Elastin Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFuture 5 Elements Microlife E Elastin Serum is a targeted anti-wrinkle serum for skin experiencing loss of elasticity, firmness and volume. Lightweight and fast-absorbing, it delivers a concentrated dose of structural repair and deep humectant hydration in one step.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMarine Hydrolyzed Elastin is the hero active — rich in amino acids including glycine, alanine and proline, it reinforces the dermis's elastin fibres, restores the skin's stretch and recoil, and softens the appearance of wrinkles and crepiness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUrea, Glycerin and Allantoin complete the hydrating complex — drawing water into the skin, locking it in place and soothing for a visibly plumper, smoother and more supple complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eManuka Honey supports this by promoting collagen synthesis, drawing in hydration as a natural humectant, and encouraging cellular repair and regeneration.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635347927424,"sku":"388","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/MicrolifeEElastinSerum.jpg?v=1759500767"},{"product_id":"brightening-touch-serum","title":"Brightening Touch Serum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFuture 5 Elements Brightening Touch Serum is a non-irritating, non-photosensitising brightening serum for dull, uneven and reactive skin. A multi-botanical anti-pigmentation complex targets excess melanin production and reduces pigmentation without triggering sensitivity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLicorice Root Extract inhibits tyrosinase activity to reduce hyperpigmentation and dark spots, while Tara Plant and Punarnava Root reinforce this action with their own melanogenesis-blocking compounds.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAfrican Potato (Hypoxis Rooperi) provides the antioxidant core — its key compound converts to Rooperol inside the skin to neutralise free radicals and preserve collagen structure.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCentella Asiatica soothes inflammation and redness, Silk Protein delivers an immediate smoothing and plumping effect, Cotton Oil strengthens the barrier with Omega-6, Omega-9 and Vitamin E, and Glycerin provides humectant hydration throughout.\u003c\/p\u003e","brand":"Future 5 Elements","offers":[{"title":"Default Title","offer_id":56635372175744,"sku":"469","price":141.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/BrighteningTouchSerum.jpg?v=1759502180"},{"product_id":"sculpt-glow-face-oil","title":"Sculpt \u0026 Glow Face Oil","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Demain Beauty Sculpt \u0026amp; Glow Face Oil is a plant-based retinol face oil that targets wrinkles, loss of firmness and dull, uneven skin, combining a non-irritating retinol alternative with a powerful antioxidant botanical complex and a microbiome-rebalancing prebiotic ferment.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCrithmum Maritimum (Sea Fennel) acts as the plant-based retinol hero — increasing collagen synthesis, redensifying the epidermis, smoothing texture, reducing wrinkles and refining pores for a comprehensive anti-ageing action that even the most sensitive skin can tolerate with ease.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMilk Thistle Oil and Hemp Seed Oil form the core regenerating and nourishing duo — Milk Thistle supports cellular reconstitution and restores elasticity with its exceptional concentration of unsaturated fatty acids and Vitamin E, while Hemp Oil mirrors the skin's own lipid profile to deeply nourish, calm inflammation and protect against dehydration.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eArnica Montana relaxes facial muscle tension for visibly smoother skin, Bacillus Ferment rebalances the microbiome and strengthens barrier cohesion.\u003c\/p\u003e","brand":"Demain Beauty","offers":[{"title":"Default Title","offer_id":57922519859584,"sku":"11385311","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/Sculpt_Glow.png?v=1778072512"},{"product_id":"anti-blemish-treatment","title":"Anti-Blemish Treatment","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Demain Beauty Anti-Blemish Treatment is a lightweight, non-comedogenic fluid for combination, oily and blemish-prone skin that targets excess sebum, enlarged pores, blackheads and breakouts, combining a zinc-enriched postbiotic complex with sebum-regulating botanical oils and a microbiome-rebalancing prebiotic ferment.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSaccharomyces\/Zinc Ferment acts as the hero postbiotic active — delivering targeted antibacterial action against the C. acnes strains responsible for breakouts, while its zinc content regulates sebum production, accelerates healing, reduces redness and provides meaningful anti-ageing support, all without disrupting the wider balance of the skin's microbiome.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLeuconostoc Radish Root Ferment Filtrate acts as the prebiotic microbiome protector — selectively nourishing beneficial bacteria, inhibiting the proliferation of pathogenic strains and reinforcing the skin's natural bacterial defences with every use, while Aloe Vera Leaf Juice soothes inflammation, calms redness and supports the skin's healing response.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSaccharide Isomerate and Glycerin act as the hydrating core — drawing water into the skin and maintaining hydration levels without heaviness, while Tocopherol, Squalene and Beta-Sitosterol complete the formula with layered antioxidant and barrier support.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHazelnut Oil and Jojoba Oil form the core sebum-regulating and nourishing lipid complex — Hazelnut Oil, exceptionally rich in unsaturated fatty acids, actively regulates excess sebum, calms inflammation, tightens pores and supports the healing of blemishes and post-acne marks without congesting the pore, while Jojoba Oil mirrors the skin's own sebum composition to hydrate and protect without heaviness or comedogenic risk.\u003c\/p\u003e","brand":"Demain Beauty","offers":[{"title":"Default Title","offer_id":57932268929408,"sku":"11311611","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/BalanceYourPores.jpg?v=1778070539"},{"product_id":"global-anti-aging-serum","title":"Global Anti-Ageing Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Demain Beauty Global Anti-Ageing Serum is a lightweight, bi-phase treatment designed to restore skin balance, strengthen the barrier and support long-term skin longevity, combining microbiome-rebalancing ferments, prebiotic actives and deep hydration to improve resilience, reduce inflammation and protect against premature ageing.\u003c\/p\u003e\n\u003cp\u003eLactobacillus Ferment, Alpha-Glucan \u0026amp; Yacon Root acts as the hero postbiotic complex — helping to rebalance the skin’s microbiome, strengthen its natural defence mechanisms and reduce inflammation, supporting healthier, more resilient skin while contributing to long-term anti-ageing through improved skin function.\u003c\/p\u003e\n\u003cp\u003eRadish Root Ferment acts as the microbiome protector — reinforcing the skin’s natural bacterial defences, helping to inhibit harmful microorganisms and supporting clarity, calmness and overall skin integrity.\u003c\/p\u003e\n\u003cp\u003eGlycerin and Sodium Hyaluronate form the hydrating complex — drawing hydration into the skin, improving water retention and visibly enhancing plumpness, suppleness and comfort, helping to soften the appearance of fine lines caused by dehydration.\u003c\/p\u003e\n\u003cp\u003eMilk Thistle Oil creates the antioxidant lipid foundation — rich in essential fatty acids and protective compounds, it helps defend against oxidative stress, reduce inflammation and reinforce the skin barrier, supporting a slower, more balanced ageing process.\u003c\/p\u003e","brand":"Demain Beauty","offers":[{"title":"Default Title","offer_id":57932353470848,"sku":"11325211","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/HappyAge.png?v=1778074414"},{"product_id":"definitive-line-therapy-serum-eb","title":"Definitive Line Serum","description":"\u003cp\u003eThe AUTEUR Definitive Line Serum is a high-performance anti-ageing treatment designed to visibly smooth expression lines, restore firmness, and enhance overall skin density. Engineered to mimic the effects of aesthetic procedures, this advanced formula targets both the formation and depth of wrinkles, delivering immediate tightening alongside long-term structural improvement.\u003c\/p\u003e\n\u003cp\u003eAt the core of the formula is SYN®-AKE peptide (Dipeptide Diaminobutyroyl Benzylamide Diacetate), a neuropeptide that helps relax micro-muscle contractions responsible for expression lines, visibly smoothing and softening wrinkles. This is supported by Cyclopeptide-5, which stimulates collagen and elastin synthesis to improve firmness and skin resilience over time. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA powerful multi-molecular Hyaluronic Complex—including Sodium Hyaluronate, Sodium Acetylated Hyaluronate, and Hydrolyzed Hyaluronic Acid—delivers deep, multi-layer hydration, instantly plumping the skin while restoring elasticity and volume. Film-forming agents such as Pullulan create an immediate tightening effect, enhancing the skin’s smoothness and refined appearance. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLIFTISS® (Baobab pulp extract) provides an instant lifting and tightening sensation, reinforcing the skin’s structure and delivering a visibly firmer, more sculpted look. At the same time, Arginine Ferulate supports cellular detoxification and metabolism, helping to reduce the formation of new wrinkles and maintain skin vitality. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA comprehensive antioxidant complex—featuring Resveratrol, Ectoin, Ergothioneine, Lycopene, and Ascorbic Acid (Vitamin C)—works to defend against oxidative stress, pollution, and glycation, preserving collagen integrity and supporting cellular repair. Botanical extracts such as Watermelon, Raspberry, Apple, and Magnolia further enhance protection while promoting a brighter, more even complexion. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHumectants including Glycerin, Saccharide Isomerate, and Mannitol reinforce hydration and barrier function, ensuring lasting moisture retention and skin comfort.\u003c\/p\u003e\n\u003cp\u003eTogether, these clinically advanced actives deliver a comprehensive approach to skin ageing—relaxing expression lines, firming and lifting the skin, and protecting against future damage.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":58901555806592,"sku":"1320N","price":335.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/auteur_definitiveLineSerum_30ml_1.jpg?v=1788972009"},{"product_id":"definitive-retinol-serum-eb","title":"Definitive Retinol Serum","description":"\u003cp\u003eAuteur Definitive Retinol Serum is an ultra-potent overnight treatment that delivers next-level renewal, helping skin become firmer, smoother and more luminous. Encapsulated Retinol (Vitamin A) and Bakuchiol work together to accelerate cell turnover, boost collagen synthesis and tackle uneven tone and pigmentation.\u003c\/p\u003e\n\u003cp\u003eComplementary exfoliating acids such as Lactic and Glycolic Acids refine texture and reveal a brighter surface. A Ceramide Complex and multiple weights of Hyaluronic Acid protect and reinforce the skin barrier, ensuring deep hydration and minimising the irritation often associated with retinol use.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":58901556494720,"sku":"1330N","price":295.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/auteur_Definitive-Retinol-Serum.jpg?v=1789033189"},{"product_id":"definitive-collagen-activator-serum-eb","title":"Definitive Collagen Activator Serum","description":"\u003cp\u003eAuteur Definitive Collagen Activator Serum is a cutting-edge collagen-boosting treatment that transforms skin strength, tone and elasticity for a visibly firmer, smoother and more resilient complexion.\u003c\/p\u003e\n\u003cp\u003eA powerful Peptide Complex featuring Growth Factor Tripeptide works in synergy with Guava Phyto-Extract and Peony Root Extract to stimulate new collagen and elastin production, refine texture, and reduce wrinkle depth, restoring a youthful density and bounce.\u003c\/p\u003e\n\u003cp\u003eBio-optimized antioxidants and anti-inflammatory agents help neutralise free radicals, protect against environmental aggressors and reduce micro-inflammation that contributes to collagen breakdown.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":58901567111552,"sku":"1360N","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/auteur_COLLAGENActivator_795dcf5b-403e-4ea3-8ca4-60c12ba7885d.jpg?v=1789033127"},{"product_id":"superlative-sculpting-concentrate-eb","title":"Superlative Sculpting Concentrate","description":"\u003cp\u003eThe Superlative Sculpting Concentrate by Auteur is a lightweight gel serum designed to lift, smooth, hydrate and support long-term skin balance. It helps visibly tighten the skin, improve hydration and balance the microbiome, while softening wrinkles.\u003c\/p\u003e\n\u003cp\u003eWrinkle smoothing Argireline works by reducing repetitive micro-tension from facial expression, minimising the impact of expression lines. Hydration-boosting humectants like Glycerin attract and retain water in the upper skin layers, supporting plumpness without heaviness.\u003c\/p\u003e\n\u003cp\u003eMicrobiome support comes from Cichorium Intybus Root Oligosaccharides, which nourishes beneficial bacteria to help maintain a healthier skin barrier. Surface-polishing and barrier-friendly renewal are encouraged through Gluconolactone which help stabilise the skin barrier while calming sensitivity.\u003c\/p\u003e\n\u003cp\u003eThe result is a smoother skin which is gently lifted and tightened, better hydrated, visibly calmer, and more resilient, with reduced visible redness.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":58901570126208,"sku":"2310N","price":365.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/AUTEUR-SuperlativeSculptingConcentrate_2.jpg?v=1788968569"},{"product_id":"superlative-serum-phi-eb","title":"Superlative Serum Phi","description":"\u003cp\u003eThe Auteur Superlative Serum Phi is a high-performance anti-ageing treatment that restores firmness, smooths wrinkles and improves skin resilience. It uses regenerative bio-reprogramming peptides to activate youthful cell behavior, support structured matrix repair and reduce internal skin stress.\u003c\/p\u003e\n\u003cp\u003eLifting peptides soften expression lines, while stabilising actives including Niacinamide optimise hydration, calm inflammation and balance pigment responses. The serum delivers these signals into the upper epidermis, improving communication between renewal cells and collagen-producing fibroblasts, resulting in firmer, smoother, brighter and optimally hydrated skin.\u003c\/p\u003e","brand":"Auteur","offers":[{"title":"Default Title","offer_id":58901570388352,"sku":"2330N","price":345.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/AUTEUR-SuperlativeSculptingConcentrate_ffc1926c-84aa-4ed8-a2d1-975c490dbade.jpg?v=1788968667"},{"product_id":"niacinamide-plumping-booster","title":"Niacinamide Plumping Booster","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Niacinamide Plumping Booster by African Botanics is a concentrated multi-action serum that hydrates, plumps and strengthens the skin, supporting barrier integrity and microbiome balance while improving firmness, uneven tone and the appearance of fine lines.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eVitamin B3 (Niacinamide) forms the foundation of the formula, supporting multiple pathways essential to healthy skin function. It reinforces barrier function, supports ceramide synthesis and reduces moisture loss while improving uneven pigmentation, visible redness and skin texture for a stronger, smoother and more uniform complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHydrolyzed Collagen and Brown Algae provide hydrating, plumping and conditioning benefits. Hydrolyzed Collagen forms a moisture-binding film at the skin’s surface to improve hydration and soften the appearance of fine lines, while mineral- and polysaccharide-rich Brown Algae supports moisture retention, elasticity and skin resilience for a firmer, more supple appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStabilised Vitamin C and Rooibos Extract provide concentrated antioxidant protection against oxidative stress. Stabilised Vitamin C supports collagen synthesis and targets uneven pigmentation and dullness, while polyphenol-rich Rooibos Extract reinforces antioxidant defence and soothes signs of inflammation, promoting a brighter and more even complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePanthenol, Allantoin and Lactococcus Ferment Lysate support barrier recovery, hydration and microbiome balance. Panthenol replenishes moisture and supports barrier repair, while Allantoin soothes and conditions the skin. Lactococcus Ferment Lysate supports the skin’s natural renewal and barrier function, promoting a more resilient and balanced complexion. Skin is left deeply hydrated, plumper and smoother, with improved firmness, luminosity and barrier strength.\u003c\/span\u003e\u003c\/p\u003e","brand":"African Botanics","offers":[{"title":"Default Title","offer_id":58909709631872,"sku":"NPB-56","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/niacinamideplumpingbooster_1_cc44d768-8c7b-4c84-8fb2-d286be4b192c.jpg?v=1790762472"},{"product_id":"lucent-pearl-booster","title":"Lucent Pearl Booster","description":"\u003cp dir=\"ltr\"\u003eThe Lucent Pearl Booster by African Botanics is a light-reflecting serum that brightens, firms and refines the skin, supporting collagen production, barrier integrity and cellular renewal while restoring clarity, smoothness and luminosity.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMother of Pearl Extract forms the foundation of the brightening complex. Its calcium, amino acids and trace minerals support skin renewal while its light-reflecting properties enhance luminosity. Stabilised Vitamin C inhibits excess pigmentation to even tone, and Chlorella Sorokiniana Microalgae reactivates cellular energy to revive a dull, tired complexion.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLupinus Albus Seed Extract, Beta-Glucan and Algae Extract work together to firm, plump and smooth. Lupin's natural peptides enhance collagen production to lift and reduce wrinkles. Beta-Glucan and Algae's hydrating polysaccharides draw water into the skin to restore volume, elasticity and bounce.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eNiacinamide, a Ceramides Complex and Marula Oil reinforce the serum's barrier-strengthening action, boosting natural ceramide production, replenishing essential lipids and reducing transepidermal water loss while soothing inflammation. Together with Lactic Acid and Willow Bark Extract, which gently exfoliate and decongest pores, and Rooibos Extract, which shields against oxidative stress, they keep the skin clear, calm and resilient. Skin is left visibly brighter, firmer and more refined, with improved clarity, radiance and evenness of tone.\u003c\/p\u003e","brand":"African Botanics","offers":[{"title":"Default Title","offer_id":58909765108096,"sku":"LUC-54","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/lucentpearlbooster.jpg?v=1790762556"},{"product_id":"firming-lifting-collagen-activator-serum","title":"Firming + Lifting Collagen Activator Serum","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Firming + Lifting Collagen Activator Serum by African Botanics is an advanced regenerative serum that firms, lifts and plumps the skin, supporting collagen synthesis and cellular renewal while improving loss of elasticity, diminished volume and the appearance of fine lines and wrinkles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExosomes, Hexapeptide-40, Hexapeptide-12 and Collagen Organising Peptide form the serum’s advanced regenerative complex. Exosomes act as cellular messengers, supporting communication involved in skin renewal and repair, while targeted peptides support collagen synthesis, organisation and structural integrity. Together, they promote a firmer, denser and more resilient complexion while improving the appearance of wrinkles and loss of tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlgae Extract, Kigelia Fruit Extract and Polysaccharides provide complementary firming, plumping and hydrating action. Mineral- and polysaccharide-rich Algae Extract supports moisture retention and skin resilience, while Kigelia Fruit Extract promotes firmness and elasticity. Polysaccharides bind water within the skin and form a moisture-retaining network at the surface, improving plumpness and creating a smoother, more supple appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVitamin B3 (Niacinamide) and Rooibos Extract reinforce the formula’s barrier-strengthening and antioxidant action. Niacinamide supports ceramide synthesis, reduces moisture loss and improves uneven tone and texture, while polyphenol-rich Rooibos Extract protects against oxidative stress and soothes signs of inflammation, supporting a stronger and more uniform complexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"African Botanics","offers":[{"title":"Default Title","offer_id":58909817209216,"sku":"LFCAS100","price":162.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/Firming_liftingcollagenactivatorserum.jpg?v=1790762630"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/collections\/Screenshot_2024-02-18_at_16.47.22_1_4adfae9a-5b44-4302-9d80-a32ed0ce8116.webp?v=1736159407","url":"https:\/\/embassyofbeauty.co\/collections\/targeted-serums.oembed?page=2","provider":"Embassy of Beauty","version":"1.0","type":"link"}